James Bunce is Performance Director at Newcastle United, where he spearheads integration across performance, medical, sports science, nutrition, and psychology for the men’s first team, the Academy, and Newcastle United Women. ames brings nearly two decades of high-performance experience from top-tier clubs, leagues, and national federations. He began his career at Southampton in 2007, where he became Head of Athletic Development as the club climbed from League One to the Premier League. He later became Head of Elite Performance at the Premier League, implementing league-wide player monitoring and injury surveillance programmes. James is passionate about building bridges between performance science and on-pitch execution, nurturing multidisciplinary collaboration, and ensuring players are physically and mentally primed for the demands of modern football.
