Integrating sports science into a college football performance programme

"The goal isn't to tell coaches what they can't do. It's to help them do more by planning smarter" Introduction Mitchell Cholewinski has taken an unconventional route into sports science. Beginning his academic career in physics and chemical engineering before completing a PhD in exercise science and nutrition, he has developed a unique systems-based approach to athlete preparation. At the time of this episode, he served as Coordinator of Football Sports Scientist for the University of Nebraska, blending engineering principles, performance technology and practical coaching to help optimise pla...