Buddy Morris of the Arizona Cardinals said: "No strength coach has ever won a football game." This quote would linger in my mind, sometimes making me question the true value we bring to athletes or teams. But as I continued to learn more about Morris’ philosophy, I began to understand the deeper message of his words.
Our role as performance specialists isn’t to create better weightlifters or chase weight room numbers for the sake of record boards—it’s about creating (a) more biomechanically efficient movers (b) who have improved tissue integrity, which (c) increases their availability to play....
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